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Build vs buy notification infrastructure, honestly (and why AI coding made it worse)
Notifications look like a weekend project. The pain is maintenance, not v1. A build-vs-buy framework, TCO model, and where AI coding tilts the math.
The missing layer between agents and people
The real work is everything that makes the conversation feel human. Why we're building ACI, and why we're doing it in the open.
Agents can think. Now they can talk.
The hardest part of shipping an AI agent isn't building it. It's getting it in front of the people it works for.
How to use the Novu MCP server
Connect Cursor, VS Code, Claude Code, ChatGPT, Claude Desktop, Codex, and other MCP clients to Novu, then manage workflows, subscribers, integrations, and delivery activity with natural-language prompts.
Code Steps: write any notification logic in TypeScript, for any channel
Every notification step - email, SMS, push, chat, in-app - can now be managed as TypeScript in your codebase. One CLI command to deploy, dashboard controls for your team.
Novu Pro tier – From Builders, For Builders
We’re introducing Novu Pro, a new pricing tier designed for developers who need more flexibility, more scale, and more control.
Postmortem on DNS Name Server Migration Interruption
This is a postmortem of a 55-minute global service interruption during our DNS migration from AWS Route 53 to Cloudflare users have experienced on Mar 23, 2025.
2025 Winter Season Launch Week
The Winter Season Launch Week 2025 brings five major updates to Novu's notification platform: Multi-Environment Support, Template Store, Variable Popover, Auto-Generated SDKs, and Step Conditions. These features enhance workflow management, provide…
Case Study: Midday Empowers Small Businesses with Smart Notifications
Discover how Midday, a platform for small business financial management, leverages Novu’s notification infrastructure to streamline workflows, enhance user experiences, and scale effortlessly with 1,000+ daily notifications. Learn about their…
A Proper Guide to Web and Mobile Push Notification Service
Implement push notification services successfully by following this actionable guide on choosing platforms, setting up, and personalizing notifications for better results.
You’re five minutes away from your first Novu-backed notification
Create a free account, send your first notification, all before your coffee gets cold... no credit card required.